@inproceedings{cm,
  author    = {David Kempe and
               Mohammad Mahdian},
  title     = {A Cascade Model for Externalities in Sponsored Search},
  booktitle = {WINE},
  year      = {2008},
  pages     = {585-596},
  ee        = {http://dx.doi.org/10.1007/978-3-540-92185-1_65},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}



@inproceedings{oad,
  author    = {Anirban Dasgupta and
               Arpita Ghosh and
               Hamid Nazerzadeh and
               Prabhakar Raghavan},
  title     = {Online story scheduling in web advertising},
  booktitle = {SODA},
  year      = {2009},
  pages     = {1275-1284},
  ee        = {http://doi.acm.org/10.1145/1496770.1496908},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/soda/2009,
  editor    = {Claire Mathieu},
  title     = {Proceedings of the Twentieth Annual ACM-SIAM Symposium on
               Discrete Algorithms, SODA 2009, New York, NY, USA, January
               4-6, 2009},
  booktitle = {SODA},
  publisher = {SIAM},
  year      = {2009},
  ee        = {http://dl.acm.org/citation.cfm?id=1496770},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}

@proceedings{DBLP:conf/wine/2008,
  editor    = {Christos H. Papadimitriou and
               Shuzhong Zhang},
  title     = {Internet and Network Economics, 4th International Workshop,
               WINE 2008, Shanghai, China, December 17-20, 2008. Proceedings},
  booktitle = {WINE},
  publisher = {Springer},
  series    = {Lecture Notes in Computer Science},
  volume    = {5385},
  year      = {2008},
  isbn      = {978-3-540-92184-4},
  ee        = {http://dx.doi.org/10.1007/978-3-540-92185-1},
  bibsource = {DBLP, http://dblp.uni-trier.de}
}