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+\begin{itemize}
+    \item already existing field of experiment design: survey-like setup, what
+    are the best points to include in your experiment? Measure of the
+    usefulness of the data: variance-reduction or entropy-reduction.
+    \item nowadays, there is also a big focus on purchasing data: paid surveys,
+    mechanical turk, etc. that add economic aspects to the problem of
+    experiment design
+    \item recent advances (Singer, Chen) in the field of budgeted mechanisms
+    \item we study ridge regression, very widely used in statistical learning,
+    and treat it as a problem of budgeted experiment design
+    \item we make the following contributions: ...
+    \item extension to a more general setup which includes a wider class of
+    machine learning problems
+\end{itemize}
+
+