\begin{itemize} \item already existing field of experiment design: survey-like setup, what are the best points to include in your experiment? Measure of the usefulness of the data: variance-reduction or entropy-reduction. \item nowadays, there is also a big focus on purchasing data: paid surveys, mechanical turk, etc. that add economic aspects to the problem of experiment design \item recent advances (Singer, Chen) in the field of budgeted mechanisms \item we study ridge regression, very widely used in statistical learning, and treat it as a problem of budgeted experiment design \item we make the following contributions: ... \item extension to a more general setup which includes a wider class of machine learning problems \end{itemize}