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+@inproceedings{cm,
+  author    = {David Kempe and
+               Mohammad Mahdian},
+  title     = {A Cascade Model for Externalities in Sponsored Search},
+  booktitle = {WINE},
+  year      = {2008},
+  pages     = {585-596},
+  ee        = {http://dx.doi.org/10.1007/978-3-540-92185-1_65},
+  bibsource = {DBLP, http://dblp.uni-trier.de}
+}
+
+
+
+@inproceedings{oad,
+  author    = {Anirban Dasgupta and
+               Arpita Ghosh and
+               Hamid Nazerzadeh and
+               Prabhakar Raghavan},
+  title     = {Online story scheduling in web advertising},
+  booktitle = {SODA},
+  year      = {2009},
+  pages     = {1275-1284},
+  ee        = {http://doi.acm.org/10.1145/1496770.1496908},
+  bibsource = {DBLP, http://dblp.uni-trier.de}
+}
+
+@proceedings{DBLP:conf/soda/2009,
+  editor    = {Claire Mathieu},
+  title     = {Proceedings of the Twentieth Annual ACM-SIAM Symposium on
+               Discrete Algorithms, SODA 2009, New York, NY, USA, January
+               4-6, 2009},
+  booktitle = {SODA},
+  publisher = {SIAM},
+  year      = {2009},
+  ee        = {http://dl.acm.org/citation.cfm?id=1496770},
+  bibsource = {DBLP, http://dblp.uni-trier.de}
+}
+
+@proceedings{DBLP:conf/wine/2008,
+  editor    = {Christos H. Papadimitriou and
+               Shuzhong Zhang},
+  title     = {Internet and Network Economics, 4th International Workshop,
+               WINE 2008, Shanghai, China, December 17-20, 2008. Proceedings},
+  booktitle = {WINE},
+  publisher = {Springer},
+  series    = {Lecture Notes in Computer Science},
+  volume    = {5385},
+  year      = {2008},
+  isbn      = {978-3-540-92184-4},
+  ee        = {http://dx.doi.org/10.1007/978-3-540-92185-1},
+  bibsource = {DBLP, http://dblp.uni-trier.de}
+}
+