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-\subsection{Independent Cascade Model}
+\subsection{Influence Cascades}
+
+We consider a weighted graph $G$ over the set of vertices $V$. The edge weights
+are given by an (unknown) weight matrix $\Theta:V^2\to\reals^+$. $\Theta_{i,j}
+= 0$ simply expresses that there is no edge from $i$ to $j$. We define $m=|V|$,
+and for $j\in V$, we write $\theta_j$ the $j$-th column of $\Theta$: this is
+the indicator vector of the parents of $j$ in $G$.
+
+An \emph{influence cascade} is a homogeneous discrete-time Markov process over
+$\{0,1\}^m$.  More precisely, we represent the set of nodes infected at time
+step $t-1\in\ints^+$ by a vector $x^{t}\in\{0,1\}^{m}$ where $x^{t}_k = 1$ can
+be interpreted as \emph{node $k$ was infected at time step $t-1$}.
+
+We will restrict ourselves to influence processes such that for $j\in V$,
+$x_j^{t+1}$ is a Bernouilli variable whose parameter can be expressed as
+a function $f$ of $\inprod{\theta_j}{x^t}$, where $\inprod{a}{b}$ is the inner
+product of $a$ and $b$ in $\reals^m$:
+$\theta_j$ and $x^t$:
+\begin{equation}\label{eq:markov}
+    \P\big[x_j^{t+1} = 1\,|\, x^t\big] \defeq f(\inprod{\theta_j}{x^t}).
+\end{equation}
+As we will later see, this type of influence processes encompasses the most
+widely used influence processes: the Voter model (V), the Independent Cascade
+model (IC), and the Linear Threshold model (T).
+
+\subsection{Problem}
+
+Our goal is to infer the weight matrix $\Theta$ by observing influence
+cascades. Given the form of \eqref{eq:markov}, we will focus on a single row
+$\theta_j$ of $\Theta$ and we will write $y^t_j \defeq x_j^{t+1}$. When there
+is no ambiguity, we will simply write $y^t = y^t_j$ and $\theta= \theta_j$.
 
-\subsection{The Voter Model}
+The input of our problem is a set of observations $(x^1, y^1),\ldots,(x^n,
+y^n)$. If we observe more than one cascade, we simply concatenate the
+observations from each cascade to form a single longer cascade.
+Equation~\eqref{eq:markov} still holds for each observation.
+
+With these notations, the set of observations follows a Generalized Linear
+Model with Bernoulli distribution and link function $g$ such that $g^{-1}
+= f$. The log-likelihood of $\theta$ can be written:
+\begin{displaymath}
+    \mathcal{L}(\theta\,|\, x, y) = \sum_{t=1}^ny^t \log f(\inprod{\theta}{x^t})
+    + (1-y^t)\log \big(1-f(\inprod{\theta}{x^t})\big)
+\end{displaymath}
+
+\paragraph{Sparsity}
+
+
+\subsection{Voter Model}
+
+\subsection{Independent Cascade Model}