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+Summary
+=======
+
+This paper analyzes the influence maximization problem under a coordination
+game model: nodes can choose between two behaviors (A and B) and derive
+a positive payoff whenever their behavior matches with one of their neighbor
+(the payoffs can be node-dependent and behavior-dependent). At each time step,
+nodes adopt the behavior which maximizes the total utility derived from their
+neighbors. Assuming that at t=0, all nodes have behavior A, the influence
+maximization problem consists in selecting a seed set of at most k nodes which
+are forced to adopt behavior B so as to maximize the number of nodes with
+behavior B at time step n. Given this question, the authors show:
+
+* NP-hardness of solving influence maximization
+* submodularity of the objective function which directly implies a (1-1/e) approximation algorithm
+* #P-hardness of computing the objective function
+* convergence of the game to a nash equilibrium or a 2-periodic process
+* good behavior of the greedy algorithm (both in terms of influence spread and running time) when tested on social network datasets
+
+Strengths and weaknessess
+=========================
+
+As noted in the paper, the coordination game model was introduced in prior work
+to model the spread of behaviors in social networks, but a systematic analysis
+of the influence maximization problem under this model was still missing. In
+particular, it is interesting to see that the hardness results (both for the
+optimization problem and computing the objective function) which were known
+under other models (such as independent cascade and linear threshold) also hold
+in the cooperative game model.
+
+Unfortunately, apart from the proof of NP-hardess of influence maximization
+under the simple CG model, it seems that the remaining results follow almost
+immediately from the fact that the CG model can be seen as an instance of the
+LT model and by adapting already existing results and proofs for this setting.
+Specifically:
+
+* the general CG model (with random payoffs) is a specific instance of the
+ linear threshold model where the weights on the edges adjacent to node u have
+ weight 1/deg(u) and where the distribution of the tresholds is non-uniform.
+ Note that the non-uniform case for the LT model was already discussed in
+ [22].
+
+* there is no real algorithmic contribution, since the suggested algorithm is
+the standard greedy algorithm augmented with the heuristics from [19, 7].
+
+More locally, I found a few places where the exposition could be either
+simplified or clarified:
+
+* it is never said explicitely whether the graphs considered are directed or
+not. Some of the proofs seem to rely on the fact that the graph is undirected,
+but if the results hold in boths cases, it should be clearly stated. If the
+entire paper is about undirected graphs, then denoting edges by {u, v} instead
+of (u,v) would be clearer.
+
+* in the proof of Theorem 1, what is shown is a reduction to the
+following existence problem: for a given graph, does there exist a seed set of
+size less than k (and not, as stated, the associated minimization problem).
+Note that this doesn't affect the correctness of the proof, since this problem
+can in turn be reduced to the maximization influence problem
+
+* in the proof of Theorem 1, it seems that the proof still holds without
+the branching nodes, which would simplify the proof quite a bit.
+
+* still in the proof of Theorem 1, the fact that the proof for general delta
+(as opposed to delta=0.5) is omitted is a bit frustrating. While I believe the
+result holds in general, a link to a full version of the paper with a complete
+proof would be appreciated.
+
+* as stated above, Lemma 1 follows almost immeditately from [22]. Its proof
+could be shortened a lot by simply observing that the activation function is
+the composition of a monotone concave function and an additive function: by
+well-known properties of submodular functions, this implies that the
+composition is monotone and submodular.
+
+Conclusion
+==========
+
+Weak reject (-1): while the influence maximization problem under the cooperative
+game model is interesting, its tight proximity with the LT model relatively
+weakens the novelty of the results which overall seem too incremental to
+justify a paper.